Improvements from first draft music video

Improvements from First Draft

Our teacher gave us feedback of how we could possibly improve our music video:

- 39.05 + 1.02  - my love - Nova sings out of time with song
- Contemplated if the mug should be used
- 1.19 - blurry
- Shot of Nova in a dress is very pixelated and does not fit with the other shots, so we completely removed it. 

Interview Research

Interviews are a key way to unveil an artists personality which allows fans to feel connected to the artist. It will also help to attract our target audience. In this presentation we looked at two interviews for MTV one particular interview we looked at was Noah Cyrus, we chose this artist as she is also a young female artist  who is quite new to the industry so we felt it would be useful to see her interview. Her style on interview was heavily edited with lots of animations, her songs were also played in the background we thought this was a good idea and would try to incorporate it in to our interview. 

Digi Pack Feedback

This is our Digi pack feedback. This presentation shows the positives and improvement feedback we received and the improvements we made as a result of this. 

Analysis of last part of the music video

This part of the video is the first draft of the last part of the song. Towards the end of the song the music changes from a more upbeat tempo to a contemporary abstract sound which creates a clear contrast. This can be reflected in the style of editing which we have used to slowed down the pace and length of shots to match the slow pace of music. A variety of editing effects have also been used to suit the style of music such as speed reverse this is used in the shot where charlotte is dropping the petals. The close up of the lava lamp has also been edited to drop at a slower pace in time with the music. Another feature that we have used to match the abstract sound is the different use of camera shots which creates a distorted representation this can be seen in the shot where Nova is leaning over the bath, this is a low angle close up shot where the audience is made to look up at Nova, it can make the viewer feel quite uncomfortable as its an abstract shot which has not been used before in the music video. In this part of the video Nova is also seen to 'break down the fourth wall' where she is beginning to engage with her audience and is aware where they are watching, we also done this to juxtapose with the start of the video, where Nova is performing and is unaware there is an audience. The last part of the song heavily contrast to the rest of it, therefore we felt that Nova should also change in order to exaggerate this concept. This reflects in the idea of making Nova aware of her audience and using more closeup shots. 

Magazine Cover Feedback

This is our Magazine cover feedback it shows the positive and negative feedback of things we could do to improve on.

Cross Media Task

Cross Media

Storyboard

Here is the storyboard for our music video.

Nova's Tour Dates

London, 02 Brixton Academy - 12/06

Liverpool 02 Academy - 14/06

Manchester  Academy - 17/06

Glasgow 02 Academy - 19/06

 Cardiff Golden Globe - 21/06

Brighton  Green door store - 23/06

                                                   

Digi Pack first draft

This is the first draft we have created for our digipak. I aimed to use the colour purple throughout  while incorporating Nova's different looks used throughout the video. On the bottom right is the official album cover, on the bottom middle is the back of the album, showing all of the tracks, the left bottom and top are photos of Nova from the 'Nobody Better' music video. The top middle is a picture of the CD inside and on the top right is another photo of Nova in her music video. I am happy with digipak draft as it is interesting to look at and it symbolises the music video well. To improve this however, I am going to work on making it all more cohesive so it looks like one body of work and flows nicely.                                

Magazine cover

This is the magazine cover we created for Paper Magazine, a high profile, American magazine with lots of artistic recognition. It has loyal followers from all over the world and is considered a big opportunity to be featured in a cover of theirs. This cover was created using Microsoft Word and Photoshop in order for it to look legitimate and professional, similar to the original editions.

Magazine Spread Inspiration

The magazine cover that we have created for Nova was inspired by these 'Paper Magazine' covers where they appreciate art and explore different means of fashion and verticality. As a group, we thought that this would be an appropriate brand to advertise our image because of the abstractness and creativity it promotes among young artists and their followers.

Similar Genre Music Videos

Macklemore - Downtown
We like this video as it does not have a true narrative - it shows many random shots without much correlation. Although this song is a different genre to our pop song (this one is hip-hop), the music video does not hold strict hip hop conventions: there are not any guns or weapons/ showing off money. The only part of this music video that fits hip hop conventions is the use of women for the male gaze.
We would implement the use of colour, outdoor shots, hair and clothing styles and camera work from this video.


NAO - Fool to Love
This music video is by the same artist that we are doing for our final music video, this means this video's song is of the same genre as our chosen song. What we like about this video is the use of lighting, it uses different coloured lighting throughout, beginning with orange and moving to white and green.
Another aspect of this video which we like is the movement of the actor/ dancer. His "wacky" dancing is what we had originally envisioned for our music video, and is still remaining in our plan
Although, we would not use the camera work of this music video as it begins as one whole shot, when we would like top use many fast cuts of different shots going in time with the beat.



Dua Lipa - New Rules
This song is in the same genre as our chosen song, likewise to fool to love. We admire the use of different colour within outfits and settings. This is specifically admirable in the scene where the six different girls are aligned wearing the same dressing gown in each a different colour. Another shot which we like is one where the actress opens the curtains in one shot, where it then moves to another shot beginning with her opening the curtains in a different location.
Although, we would not use the camera work as they use one continuous shot for the majority of this video.



Sundara Karma - She Said
We admire the use of colour in this video. Such as the backdrops: shiny purple streamers, gold streamers, blue sequins. Additionally the often shot changes without a particular narrative. We also like the costume use in this video, such as the platform black leather heels.
Despite this, we would not use the amount of performance that this video features, as this video shows the whole band playing which we would not plan to do.

Nova Merchandise

Here is some of the merchandise we have created for Nova. It consists of T-shirts with tour dates on the back in a range of colours as well as a hoodie and poster. These will be found to purchase on the official Nova website that we have created as well as at her tour destination venues. The T-Shirts will be priced at £15, £10 for a poster and £25 for the hoodie. 

Halfway Evaluation Reflection

After presenting our halfway evaluation we received a variety of feedback, both positive and negative in order to move forward and improve our music video, website, didgipak, brand image and target audience.

Music Video Teaser
Here are a few examples of positive feedback we received:
-  "GIF is very useful and very good teaser trailer."
- "Good shot selection, image and timing."
- "Link to digipak. Outfits provide a clear artist image."

Here are a few examples of constructive criticism we received:
- "Not a lot of lip synching, could have slightly longer shots of Nova singing."
- "Not sure how it works together yet, what is your point?"
- "Quite dark in some shots."

Website
Here are a few examples of positive feedback we received:
- "Easy to read, nice font."
- "Good large image of artist. Gives a clear representation of the artists look."
- "Clear simple design."

 Here are a few examples of constructive criticism we received:
- "Quite simple, doesn't relate to much regarding synergy."
- "Quite plain, use images to create synergy."
- "Homepage doesn't fully portray the artists image. Include merchandise and links to social media."


Digipak
Here are a few examples of positive feedback we received: :
- "Like the front and back cover."
- "Has lots of influences from the video. Good colour coordination/ strong stage presence."
- "Photos are good and stay with the theme."

 Here are a few examples of constructive criticism we received:
- "Needs more of a feel of 'synergy'"
- "Some photos were in different environments according to brightness."
- "Does not tell us much of what the artist is like."

Brand Image
Here are a few examples of positive feedback we received:
- "I thought it was excellent, they suited the image very well."
- "Nova is a good name, has connotations of stars which fits in with the quirky theme. Strong stage       presence."
- 'Very clear image with clear relation to the genre."
Half
 Here are a few examples of constructive criticism we received:
- "Not necessarily unique to other performers."
- "Needs to connect with the website, could have more options for merchandise."
- "Try to have an idea of which Nova is the main one."

Target Audience
Here are a few examples of positive feedback we received:
- "The audience are able to relate to the artist."
- "Good use of social media and marketing with regular updates and interaction."
- "The teenagers and females will easily reach the target audience and the bright colours will attract them."

 Here are a few examples of constructive criticism we received:
- "Think about merchandise which reflects Nova."
- "It could be targeted to the young adult population more."
- "Very wide target audience."

When reflecting back on our feedback, as a group we are focusing more on improving the website and making sure we create clear synergy across all of our platforms to make the whole body of work more cohesive and structured.

Risk Assesment

Half Way Evaluation

Here is our Half Way Evaluation, we showed this presentation to the class in order to help gain feedback. This Emaze covers our artist back ground, target audience, and Music video. We have also aded our Digi pack, merchandise ideas and website although these are still incomplete.

30 second Teaser

Album and song titles

Album name and song titles

Album name - Nostalgia

Songs:

1. Nostalgia 
2. Novacane 
3. Too young to love you 
4. Honey love 
5. She 
6. Neon demon 
7. Wonky 
8. After dark
9. Electrified 
10. Spirits 
11. Flame
12. Diamond in her eyes

Above is the album name and all the songs on the album we have decided.  We decided on the artist name Nova by researching galactic names, also we made a survey monkey which helped us narrow it down to the best name.  

shooting schedule

This is the filming schedule we used in order to have more clarity whilst filming. 

Filming reflection: upon the first day of shooting is when we got the most filming completed. We shot the scenes of: outdoor with dogs, conservatory, bath shots, and an extra scene of the bedroom of Nova in her pyjamas that we decided not to use in the final product.
This day previous to shooting, we went into the town centre and bought some props, such as the glow sticks and light up balloons and bubble bath for the bath scene, as well as some makeup to put on Nova for characterisation purposes.
The productivity of this filming session on the 3rd of October was very high as we were all at peak motivation and managed to get a lot done during daylight hours.
Although, this day of shooting could have gone better if we had planned more as we didn't have a solid plan of each shot and timings, so went off of a general idea instead. However this process did end successfully as we still achieved our wanted shots for the video.

On day two of filming, on the 28h of November, we used this day for getting extra shots which we neglected on the first day. these scenes were the fairy light scene, and outdoor with foliage scenery - where we got other mini filler shots of items such as the red roses.
This day of filming, we only had three members of the group as Katie was absent, which lead to a slight drawback in the time consumption of the work.
However, this day was successful as we managed to get all of the shots that we aspired to get within that one day of filming.
What was not successful was that we did not plan accordingly to the weather, as this day that we did the filming was raining slightly, which harnessed a fluid filming process.