Reasons for choosing font

To help build up Nova's bold brand image, we decided that it is very important to have a specific font, used for the logo and other things such as the alum cover, website and digipack, which fans will be able to recognise on it own, without even seeing it relating to a photo of Nova. We pondered on a few different fonts that were either in cursive or bold text, but we all decided that the font, 'Desdemona' suited our brand image best. This is because it is bold and recognisable to fans, yet also looks fun and slightly girly like Nova herself. Paired with a baby lilac colour, it creates the perfect logo for Nova's brand image.