Steal-O-Matic



This task is our steal-o-matic video. We chose different clips from different music videos which suited our song and our proposed theme and genre and edited them together to create a mini test version of our final music video.
This task was successful we felt as it gave us more clarity for our music video and allowed us as a group to find our own theme - purple and "funky". Additionally, it allowed us to practise editing on premiere before we began editing.

Artist Name Research


In order to establish our artists name we carried out some research in order to get feedback from other  people in the class. We used a website called Surveynuts to create our own personalised survey with a selection of our favourite names for our female artist. Our artist is quite unique and fits into the genre electric R&B/Wonky Funk, therefore we felt the name had to be something that would be cohesive with the genre. We chose names linking to greek goddesses, star signs and astrology

Social media advertising



As a way of creating a fan base we have made Nova two social media accounts. One is Instagram this allows us to post pictures of Nova where her fans can like and comment. Our Instagram will be used to post pictures of what Nova is up too, aswell as pictures from the music video that we will be releasing. We will also post short videos of the music video to create a 'hype' in order to get fans excited for the music video release. Another account we have created is on Twitter. Twitter is a large social media platform which allows our Artist to write 'tweets' these tweets are usually about what Nova is up to such as recording in the studio. This allows our followers to feel engaged with our artist as they know what she is up too. We have also posted pictures and short videos. We plan to also use twitter to interact with our fans as we follow back fans and answer questions that they have tweeted us. Before we release the music video we plan on using both social media accounts to do a countdown this means we will post pictures of the number of days left till the video is released as well as short videos as sneak peaks. This will add to the excitement and help to increase our fan base. 













Evidence of filming photos and footage


This is an evaluation of our footage and photographs taken from our first day of shooting. Overall we felt that the first day of filming went well, we managed to get quite a lot done considering we had only a limited amount of time. We spent time planning the outfits and props used for each individual scene of shooting so we were prepared and knew what we was doing therefore we could be organised an efficient when it came to filming.


Here are some photographs taken from filming...


           

These photographs were taken from the first location of the music video which was down a housing street and against a brick wall. We took photographs using the Camera and an iPhone 7 camera as we could use depth effect to create a slightly blurred out background, focusing all the attention on the artist. These were the most successful photographs as they were clear in quality and focused on the artist. They could possibly be used for an album cover or as profile pictures for social media sites aswell as featuring on the official website for our artist. 

Here are some of our unsuccessful photographs from our first shoot...

This photo was unsuccessful as the quality is not as clear, she is also
quite far back which means she is over powered by the scenery which looses all attention and focus on her. The dogs were also facing the wrong way which it made it difficult to capture the 'perfect' photograph. This picture was just practise to see the positioning of where the artist was standing and to see what looked good. Therefore this photo will not be used but it was a good example oh how to improve and allowed us to see what worked and what didn't.










These were the next set of photographs taken. Charlotte had changed her outfit and we changed location to film in her conservatory. Here are some of the successful photographs...
















We felt these photographs were successful as they were extremely clear and gave all focus on the artist as the scenery is quite simple and plain. The close up head shots also show the makeup we used to create that look. We felt these pictures made charlotte stand out from the background as she is seen wearing contrasting patterns which helps to create the star image. Again these images could be used to promote our artist either by the official website or social media sites.

The next set of photos taken from our first day of filming where taken in the location of Charlottes bathroom, where she is seen singing in the bath with bubbles and coloured neon lights, balloons and glow sticks...















We found this shoot the most difficult, as we had no natural or artificial lighting. This meant it was hard to make the camera focus and the quality looked quite grainy. We used a flash to help capture the dark shots. To create the 'pink' background we held  an iPhone torch against coloured glow sticks this enabled the colour to shine through into the background. This helped to create a colourful neon setting which linked well to our artists music.





                                                                               






















This photo shows the camera we used to capture some of these photographs, we also used an iPhone camera.













Here are some of our unsuccessful photographs...



This picture shows the difficulties we had with the lighting and quality of the photos. In this picture charlotte appears out of focus and slightly blurred. Compared to our first shoot these pictures are significantly lower in quality, this is mainly due to the lack of natural lighting.


















Website Research Analysis



For this task I used a website called Screencast O Matic, it allowed me to film a voice over my screen so the audience can see the visuals of what I'm looking at and hear me talk. The purpose of this task was to research and analysis an artists website, as once we have established our artist we would be creating a website. This task gave me inspiration for our website as the website I researched (Miley Cyrus) was straightforward and quite simple. Yet it was still eye-catching, colourful and bold, I also felt the layout was easy to follow and was effective. I liked the idea of having the music video on the website and the news page of what the artist was up to, as this allows fans to stay engaged and up to date. When negative about this website was that there was nothing for social media, for my website I would like to include a social media page where you can view fans tweets and pictures.

Genre Inspiration for Albums and CD Covers


This collage is a collection of album covers from similar genres, also featuring album covers which, as a group, we like and would incorporate some ideas from them into our own digipak. Overall, these album covers are inspiration for our digipak.

Timeline of annotated lyrics


Mood Board




The image above showcases the mood-board for our music video of Nostalgia. As a group, we have compiled images from other music videos and images from google image search. A main theme which is prevalent in this mood-board is the use of coloured lights which we aim to use in the bathroom scene. Another is the use of "trippy" effects to make the video correlate with the 70s based song.

Locations


  • Charlotte’s bedroom
  • Hairdressers salon
  • Drama studio
  • Outdoor shots: street, alleyway 
  • Bathtub in a bathroom
  • Infront of brick wall

Shot ideas


  • Charlotte obsessed with a celebrity, (James dean?)
  • Washing charlottes hair, only showing our hands and charlottes face
  • Lava lamp closed up
  • Charlotte walking 4 greyhounds whilst wearing an extreme outfit (high heels, wacky hair, etc)
  • Charlotte in bath birds eye shot 
  • Charlotte walking down street changing outfit on each step, reverse effects in street/ alley
  • Drama studio
  • Emphasis on lighting - coloured lighting specifically

Lip Sync task



For this task, each person of my group (Anneka, Holly, Charlotte and Katie) lip synced and performed 30 consecutive seconds of our chosen song for the music video (Nostalgia by Nao) each.
We completed this task in order to see who was the most confident in front of the camera and the most confident performer in general.
After watching the videos of each participant back, we came to a collective decision that Charlotte Ellis performed best on camera and that she would be the lone performer in our final music video.
This helped as it allowed us to make a more informed decision about the overall music video - which would therefore improve the music video's final resul

Prop list for music video

- Glow Sticks
- Poster of James Dean
- Lights
- Lava Lamp
- Plasma ball
- Bubble bath
- bath bombs
- makeup
- outfits
- sleeping mask
-

Group Timetable of Availability





Here is our group timetable of availability for next week. Next Tuesday we half day finishing school at 1:30pm we plan to film of our music video as we will all be free, the next day is also a non pupil day so will use this day as an opportunity  to get as much filming done as possible.

No Rest - Dry the River

For this task we were made to listen to the song No rest by Dry the River. The first time we listened to the song without visuals, we closed our eyes and listened to the style of music and imagined what kind of video would suit this song. After we had listened to it for the first time we then got a copy of the lyrics....

"No Rest"
I used to be a king alone
Like Solomon or Rehoboam
And in the eaves, the Corvidae
Did jealous keep my picture frames
And everything did oxidate in place.

But then you came, a single cell
With astrolabe and carousel
And algebra and symmetry
And none of this was lost on me
And I could see how still I’d been before

If I don’t eat, I don’t sleep at all
Like limbs in procession,
Like so many birds
Stampeding like oxen,
Our hearts are a herd

I loved you in the best
I loved you in the best way possible
I loved you in the best

Did you see the light in my heart?
Did you see the sweat on my brow?
Did you see the fear in my heart?
Did you see me bleeding out?

I loved you in the best
I loved you in the best way possible
I loved you in the best way possible
I loved you in the best way possible
I loved you in the best…

After seeing and listening to the song again, I began to imagine an outdoors setting with lots of nature and green/brown colours and lighting. The song seemed to be about someone he once loved so i imagine the artist to be quite passionate when singing as it repeats the ' I loved you in the best way possible'. I could also imagine a man laying down with rain pouring down whilst singing the lyrics. For this type of song I imagine a performance style music video. I could also see a main artist singing in an empty field with people slightly further in the field playing musical instruments. 
After visualising our ideas we was shown the music video...


Representation in Music Videos



In this music video there is strong representation of women being sexualised. The second shot of a women shown in this music video is a close up of her chest with lingerie on, this portrays to the audience that she's a sexual object. This shot is also quite short which puts all the attention back on the rapper which could perhaps show that she is being used as nothing more than a sexual object and is of no real importance. The video then shows a series of different women appearing to be on magazine covers this suggests the idea that 'women' should be looked at, one of the magazines is named 'fantasy' which could be referring to the female as a mans fantasy. This therefore continues to support the representation of sexualising women, and making them look submissive to men. This style of video is quite stereotypical for a rap video as they often feature 'sexual' women in some sort of way. This can be used to make the artist seem powerful.






Class Presentation


Music Video Presentation Feedback

Consideration - Rihanna:
  • Does not have a chorus so may be hard to keep the audience interested or keep a particular theme.
  • Rihanna is black and everyone in our group is white so it would seem unrealistic to many people watching as the voice and appearance do not match.
  • Since the song is by Rihanna, it may be had for the audience to detach from the image of Rihanna that goes along with her recognisable voice.
  • This song could get boring since it is the same tempo all the way through and does not change much.
Burn it Down - Daughter:
  • Anyone in our group could play the main artist.
  • This song has an interesting beat as it varies and it consists of a main chorus so there is lots of room for creativity.
  • Could be both performance and narrative- based.
  • Could be filmed outdoors and be very symbolic.
  • Comparable to Kate Bush and Florence and the Machine for their quirky look. 
Nostalgia - NAO
  • Has a very 70s vibe - comparable to bands like Jackson 5 but with a modern twist.
  • Very colourful song, has a lot of room to be visually interesting, creative and colourful.
  • Would include dancing 
  • Very performance based with strange twists to make it more alternative.
  • Would have to have an iconic artist with lots of costume changes and alter egos.
  • Lava lamps, disco balls, studio lights etc.

Production Diary


17.09.17  
Today in class, we were sorted into groups for our music video task and our group consists of: Charlotte, Anneka, Holly and Katie. In our groups we had to come up with multiple songs that we could potentially use for out music video. Our criteria was to choose songs that do not have a very recognisable artist, an artist that would match the student in the video, and has to be interesting enough to generate multiple different ideas for the visuals for the video. We looked at multiple different songs and artists while brainstorming such as: NAO, Daughter and Rihanna.

22.09.17  
In class today, we created a group presentation to show to the class our three song choices and our ideas and interpretations for each of the potential songs. Katie created two slides on powerpoint for the song Nostalgia by NAO, Holly created two slides for the song Burn it Down by Daughter, and Anneka created two slides for Rihanna's Consideration. On the first of our slides, we hyperlinked the song to play to the class when presenting and on the second we described our ideas for our own music video if we were to do it to that song.

23.09.17 
Today, two of the four groups in class presented their presentations for their music videos while the rest of the class gave them feedback on their song choices and more ideas to use in their videos. This was productive to the other groups as it allowed them make a clearer and better oriented decision of which song to choose as a group.

24.09.17 
In class today, our group presented our slideshow of our three top song choices for the final music video to the class and received feedback from our teacher and classmates. They told us their individual different ideas and which song would be the most successful for our group to create in their own opinion. Charlotte wrote down everyone's comments and made it into a blog post which is view-able on each of our own blogs.

25.09.17
 Today, we watched and marked other students music videos and evaluated their performances comparing it to the mark scheme . This was a helpful lesson as it helped by giving us inspiration for our own music video ideas, also we were able to see what grades where obtained by what video. We were then set a task to upload the music videos we watched and to write a post about what worked within the videos and what could have done with improvement . This would therefore help us when it came to planning and filming our own music video.

26.09.17
 In today's lesson, we came up with our artists name 'Sindee', and began to divide the tasks between us. Katie created a timetable of availability for next week, this meant we could begin to plan our filming schedule. Holly began to start the shoot mood board to help give us inspiration and ideas, Charlotte researched similar genre albums and CD covers whilst Anneka began to analyse the song lyrics and decide which of our shot ideas would fit in each part of the song.

27.09.17
 We had a major brain storm session today - we all came up with ideas and imagery and shots for the music video. We planned to film next Tuesday as we have half a day and also the following Wednesday when we have the day off from school. This time off from school is very useful as we will be able to film in daylight without anyone needing to be at work. We listed locations to shoot and began to come up with a prop list.

28.09.17
Today was independent work as our teacher was absent. As a group, we all did individual tasks which were required for us to complete. Anneka and Charlotte did the similar genre music videos' analysis by embedding videos which we found inspirational for our own video into a blog post and describing what we admired about the video and which aspects we would not use as inspiration and our reasons for both. Holly and Katie created a mood board for the whole video and the shots we aim to use. They found images from the internet and other artist's social media accounts and put them onto a word document to create a collage. The images which she used were reflections of our own ideas for shots, along with other artist's own ideas from their music videos. This is useful as it will allow us to know the main theme for our video and not go off track from our original ideas.

02.10.17
In today's lesson we completed our lip sync task. For this, we each lip synced 30 consecutive seconds of our song Nostalgia. After we had finished filming, we edited the footage on Adobe Premier, uploaded it to YouTube, then exported it to our blogs. We then made an agreed decision that Charlotte would be the main artist and feature in the music video.

 03.10.17
Today we began filming our music video. After school we went to Chelmsord City Center to do some shopping. Within this shopping, we bought our props - these included marble light up balloons, glow sticks, silly string, glitter stick on eyelashes and sleeping mask.


 We then went back to Charlotte's house to begin the filming process. We began by choosing outfits for Charlotte to wear in the video and taking photos which could be used for the digipak, album cover and for the blog. After this we filmed out first scene outside where Charlotte is seen walking two dogs down the street in an extravagant outfit (large coat, tracksuit bottoms, heels and sunglasses), we used a range of shots, such as a 360 shot, tracking shot and a panning shot. For the next shoot, we filmed in the conservatory. Charlotte was seen in these shots drinking tea and lip syncing the lyrics. We then ran a bubble bath bath and put the glow sticks and balloons in the water to create our desired colourful and neon scene. Charlotte was filmed sitting in the bath with dark makeup on, lip syncing and dancing to the song. The final filming scene was in Charlotte's bedroom where we filmed her drying and curling her hair, then in her bed lip syncing and pretending to wake up.

Today was just the start of filming, we wanted to see what we could achieve in just one afternoon. It was a good starting point as it means we can now spend time looking back through our footage to see what went successfully and looks good and will be used, and what needs improving. The next step in the filming process is to shoot the scenes in the drama studio, and perhaps re-shoot some of our previous footage that may not be suitable.


05.10.17
Today was our first lesson back from filming, as a group we looked back through the photographs we took that could potentially be used for album covers. We selected a few of our favourites to use. We then uploaded our filming to the Mac and began to look back through the footage Holly and Anneka sorted through the footage by deleting clips which would not be used. Charlotte began to work on the steal-o-matic by deciphering which videos to use, whilst I updated the blog.

06.10.17
 Today we spent the first part of the lesson learning about different styles of websites and how they are portrayed. Mrs Brookes showed us a screen cast she had made for a band website. The aim of this was to expand our research on websites and give us inspiration for our potential website. We were then set the task to each do a screen cast into our own chosen website. We each individually began doing this by choosing a website to use and downloading the correct software to complete this task (steal-o-matic).

09.10.17
We had a catch up lesson with our teacher today to track our progress on completing our tasks and blog posts, we established how the tasks would be differentiated between us all to make sure we would stay on track and have everything completed by the deadline. We then continued the lesson each working individually on tasks. Anneka was editing the steal-o-matic on Adobe Premier by trimming the parts of the chosen music videos which we admired and would like to use. Charlotte uploaded the images we took in the filming process to blogger to create a blog post on costumes, make-up and props. Katie and Holly updated the production diary and began uploading the evidence of filming and evidence of work.

10.10.17
Today Katie worked on Evidence of filming and photos and footage and posted it on the blog. Anneka continued with the steal-o-matic, she added new footage and edited it on Adobe Premiere.  Holly filtered through all the pictures and footage we took in the filming process and divided them into what would be productive in our music video.

12.10.17
Today Katie began the risk assessment, Charlotte worked on the official shooting schedule document, Anneka continued the steal-o-matic and Holly continued the storyboard.

16.10.17
In Today's lesson, we began the process of editing by uploading all the footage onto premier, Anneka began the editing process for our music video, Charlotte did some research for our digipack by looking at similar genres of music and artists's digipaks. Holly did some research into websites and Katie continued to finish the official documents for the risk assessment and shooting schedule.

18.10.17
Today Mrs Field taught us about cross media, and the importance of having a brand image, which links throughout all of our media , such as the website, the music video and dig pack. We looked at Daft Punk's website, music video and Digipak to see an example of how their cross media worked and how the brand image was constantly used with unity throughout the different elements of media.

19.10.17
Today, we collectively decided to create appropriate social media platforms for our artists for the reason of expanding our brand and making our artist more widely known. Katie took charge of this and created a twitter account. She personalised it by making the profile photo, header photo pictures of our artist; making the bio say we were a new artist and making the location say London to make our artist seem more professional. We then all brainstormed some names for our artist to put on the twitter account. We decided that in tomorrows lesson we would create a survey of our brainstormed names.
For the remainder of the lesson, Anneka continued with the editing, Holly began the process of creating the website, and Charlotte began to edit the images for our Digipak.

20.10.17
Today we did create the name survey as we had planned in our previous lesson. Katie created this survey on SurveyNuts, a website which allows the public to make free multiple choice styled surveys. Once this complete, Katie sent the link to teachers and students across the school for them to participate in the survey in order to get a large enough sample for us to make the correct decision of our artist's name.
Anneka continued editing. She is beginning by editing the chorus and second verse as she feels it will make it easier to build the whole video and make it have unity by beginning in the middle of the song. She is using different effects which she has found through browsing the internet and watching tutorials in order to reach the best outcome possible.
Charlotte is still continuing with the Digipak. She is editing each photo on Adobe Photoshop to make them all have the colour purple as the main theme, in order to have unity throughout the six photos. She is creating this purple theme by colour correcting to produce the purple tint, then adjusting the brightness and saturation of each photo accordingly.
Holly continued with making the website, she is using the website WIX in order to produce it. WIX allows the public to use its arsenal of tools and designs to make their own free website, with their own URL to share it - which is what we intend to do. Holly also made a gif to make to opening image of the website, so anyone visiting our website can see a snippet of our intended music video.

26.10.17
Today is the day during half term which we met up as a group in order to get more footage for our music video and more images for our digipak and website. We filmed at Charlotte's house, likewise to our first day of filming to continue the unity throughout the music video. Holly had the task of filming Charlotte and Anneka ensured that the mise en scen was correct: the lighting, costumes and props. Katie could not attend, so Charlotte showed her the footage the next day in order to ensure the whole group agreed and was included in the creative filming process.
We managed to get a range of  both indoor and outdoor shots of different angles and movements.
For the photography aspect, we additionally managed to get a range of shots which we decided we would use in the Digipak.

30.10.17
Today Katie received the results from our artist name survey. The most popular name which the recipients decided on was "Nova". Within our group decision, we all decided that we liked this name also and would use it for our artist. Katie altered the twitter account so that it advertised our new name to our followers.
Mrs Brookes set us the task of creating a presentation on our halfway evaluations, which should include a 30 second teaser for our music video, our first drafts of our digipak and website, our artist's background, and our target audience and how we would convey this. Holly and Katie began this presentation.
Charlotte continued with the Digipak, by asking our teacher for their opinion and on receiving her feedback, she altered it accordingly. Our teacher said to change some of the photos in order to make the unity across it more obvious.
Anneka continued editing. She used the effect "warp stabilizer" on all of the clips which the camera was too shaky. This effect made the clips more stable and fluid which created an overall more complete look to our video.

31.10.17
Today, Katie completed the steal-o-matic and then uploaded it to YouTube, which allowed us to upload it onto our blogs. We all agreed that the steal-o-matic task gave us more clarity of what our theme and ideas were for our final video were.
Anneka continued editing the music video. As of this lesson, she has completed 20 seconds of solid footage and believes it is going well and on track.
Charlotte continued with the Digipak by deciding on 12 song names and an album name, and adding that text onto the back cover of it.
Holly continued with the website.

01.11.17
Today, Katie continued with the Halfway evaluation presentation. Today she wrote about Nova's background and rise to fame, and then our target audience and how we made this clear in our video and other platforms.
Charlotte made a second social media platform for Nova. She created an Instagram account in order to get our artist's name more widely known.
Anneka continued editing to get as much done so that we had our solid 30 second teaser looking successful and professional.

02.11.17
Today, we completed the halfway evaluation presentation. Charlotte sent her second draft of the Digipak to Katie, Holly sent a link and some screen-grabs of the website to Katie, and Anneka exported the 40 seconds of footage which she had and uploaded it to YouTube so that Katie could import it to the presentation. Katie put all of what she was sent on the presentation and put it on the blog ready to present to the class on Monday.

6.11.17
Today, three groups from our class presented the halfway evaluations. Phoebe and Lucy's Can't Sleep went first. We wrote our comments on a sheet, stating what we thought were successes and weaknesses of each aspect.
Our group went second, we collected our feedback sheets at the end of the presentations and Charlotte uploaded them to the blog after we had gone through them.
Jordan, Harry and Sam's Paleme went last where we additionally wrote our feedback on similar sheets.
This lesson was productive as it allowed us to see how far along we were in comparison to the rest of the class. Furthermore, the task made our group do more work than usual in the past week as we treated it as a form of a deadline.

4.12.17
Today we collected the feedback from the first draft of the music video and went over it as a group. We discussed the points people had made which we were planning to take into consideration and add into the music video. This was mainly to steady out some shots, make the timings more precise, and make the colour correcting consistent throughout.
For the remainder of the lesson. we typed up the feedback and Anneka applied the feedback to the video in the editing process

6.12.17
Today Charlotte finalised the Digipak to make it the final draft. She posted it on the blog under the title 'Digipak Final'. All of us as a group posted it onto our own blogs.
Anneka continued editing and Katie and Holly carried on with the feedback evaluation.

08.12.17
Today we began planning for the interview for Nova. We want it to be in the same style of Noah Cyrus's MTV interview which is relaxed and more getting to know about the interviewee - as Nova is new to the public.
We created a blog post on this resesarch which has an embedded emaze containing all of our research. This emaze has analysis of Louis Thomlinson's interview MTV interview as well as Noah Cyrus's (mentioned earlier). It ends with our plan for our own interview for Nova.
Anneka continued with the editing doing small amendments.

11.12.17
Today we all worked on individual blog posts in order to fill in any gaps which we had neglected by prioritising other work in this coursework process. Katie and Charlotte worked on a post on marketing research, Holly worked on a post on more website research to document the whole process of creating a website.
Anneka helped with the blog posts by making contribution to the research and writing of them, and carried on with the editing of the final video.

12.12.17
Today we worked on more blog posts. As Charlotte has finished the Digipak, she created a blog post on the Digipak research/ inspiration and the process behind it. She also created a post on the Digipak feedback that she received from the final Digipak.
Holly and Katie worked on a post on the Cross Media task and Anneka continued the editing.

13.12.17
Today we did more blog work. we posted blog posts on Music video Inspiration and Song Inspiration for the final song choice and the music video visuals.
Anneka continued editing as well as contributing to the blog posts.

14.12.17
After conversing with our teacher during the lesson today, we had more clarity on what posts we had left to write about - which was not many as we had completed the majority of them within the earlier stages of our coursework (September, October, November).
Therefore we continued making blog posts based on our teacher's feedback. Today in lesson we did: Costume Inspiration, Editing Techniques, and Filming Techniques.

15.12.17
Today Anneka completed the editing for the Music video and began exporting it, which will not be completely done until our next lesson (Monday 18/12). We carried on with blog posts: Location analysis, Mark scheme analysis, and Social Media Inspiration.

18.12.17
Today in our lesson, the music video had completed exporting on Adobe Premiere Pro, so we uploaded it to YouTube under the title Nova Final on Anneka Williamson's channel. We then embedded the video onto our own individual blogs under the Construction label.

19.12.17
Today, as the music video was complete, we all prioritised working on our blogs and completing our blog posts. We collectively worked on Merchandise Research, Music Video Representations, Artist Inspiration for Nova's Image, and Issues we Overcame In The Filming Process.
Holly also completed the Website and we all uploaded this onto our blogs under the name Website Final and labelled Construction.







Final Website link

https://hollyjconnell.wixsite.com/nova  - Final link to Nova's website.